Skip to content

wall drug

Neon arrow pointing down

World-Famous

wall drug

Wall Drug became famous mainly because of its smart and persistent advertising. In the 1930s, owners Ted and Dorothy Hustead put up billboards along highways offering free ice water to thirsty travelers. This simple but effective idea attracted tourists, and the quirky, eye-catching signs kept growing in number. Over time, Wall Drug became a popular roadside stop known for its friendly service, unique charm, and various odd attractions.

Signs for Wall Drug can be found all over the world. Travelers and fans have placed these signs in faraway places like Antarctica and the Taj Mahal in India. At Wall Drug, visitors can shop for souvenirs, eat at the café, enjoy free ice water, check out the cowboy-themed attractions, and take pictures with the many quirky statues and displays. This mix of nostalgia, American culture, and novelty has made Wall Drug a must-visit spot for road trippers.

External view of Wall Drug Store Cafe during The Sturgis Rally with motorcycles in most parking spots
Cutout of vintage motel street sign

How To Book A

Reservation

Please call the office to book a reservation.